SHEPHERD

PRIVACY POLICY

Effective Date: 5 March 2025

1. Introduction

Welcome to Shepherd, an AI-powered bot detection tool designed to help users identify inauthentic activity on social media. Your privacy is important to us, and this policy explains how we collect, use, and protect your data.

2. Information We Collect

We collect the following categories of data to enhance our services:

a. Personally Identifiable Information (PII)

  • Name, email address, and account information (if provided by the user for premium features).

b. Financial and Payment Information

  • For paid tiers, we may collect payment details via a secure third-party payment processor.

c. Location Data

  • General location (e.g., IP address, region) to optimize bot detection based on regional activity.

d. Web History

  • URLs of scanned accounts and associated metadata (e.g., page titles, timestamps).

  • We do not track unrelated browsing activity.

e. User Activity

  • Interactions with our platform, including clicks, scroll behavior, and account scans to improve detection models.

f. Website Content

  • Content analyzed through Shepherd, such as public posts and metadata, for bot detection.

3. How We Use Your Data

We collect and process your data to:

  • Detect and analyze inauthentic behavior.

  • Improve our AI models and detection accuracy.

  • Provide customer support and enhance user experience.

  • Comply with legal obligations.

4. Data Sharing & Third-Party Transfers

We do not sell or transfer user data to third parties, except:

  • When necessary to provide core services (e.g., payment processing).

  • To comply with legal or regulatory requirements.

  • In an aggregated, anonymized form for research or industry reporting.

5. Data Security

We implement industry-standard security measures, including encryption and access controls, to protect your information from unauthorized access, alteration, or disclosure.

6. Your Rights & Choices

  • Access & Deletion: You can request access to your data or ask us to delete it.

  • Opt-Out: You can disable certain data collection features in settings.

  • Corrections: If your information is incorrect, you can update it through your account.

7. Changes to This Policy

We may update this policy periodically. Any significant changes will be communicated via our platform or email.